post-click conversion rate estimation
Information Discovery in e-Commerce
Ren, Zhaochun, He, Xiangnan, Yin, Dawei, de Rijke, Maarten
Electronic commerce, or e-commerce, is the buying and selling of goods and services, or the transmitting of funds or data online. E-commerce platforms come in many kinds, with global players such as Amazon, Airbnb, Alibaba, eBay and platforms targeting specific geographic regions. Information retrieval has a natural role to play in e-commerce, especially in connecting people to goods and services. Information discovery in e-commerce concerns different types of search (e.g., exploratory search vs. lookup tasks), recommender systems, and natural language processing in e-commerce portals. The rise in popularity of e-commerce sites has made research on information discovery in e-commerce an increasingly active research area. This is witnessed by an increase in publications and dedicated workshops in this space. Methods for information discovery in e-commerce largely focus on improving the effectiveness of e-commerce search and recommender systems, on enriching and using knowledge graphs to support e-commerce, and on developing innovative question answering and bot-based solutions that help to connect people to goods and services. In this survey, an overview is given of the fundamental infrastructure, algorithms, and technical solutions for information discovery in e-commerce. The topics covered include user behavior and profiling, search, recommendation, and language technology in e-commerce.
- Asia > Myanmar > Tanintharyi Region > Dawei (0.04)
- Africa > Togo (0.04)
- Europe > United Kingdom > England > Cambridgeshire > Cambridge (0.04)
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- Research Report > New Finding (1.00)
- Overview (1.00)
- Instructional Material > Course Syllabus & Notes (1.00)
- Research Report > Promising Solution (0.92)
Towards Trustworthy AI-Empowered Real-Time Bidding for Online Advertisement Auctioning
Artificial intelligence-empowred Real-Time Bidding (AIRTB) is regarded as one of the most enabling technologies for online advertising. It has attracted significant research attention from diverse fields such as pattern recognition, game theory and mechanism design. Despite of its remarkable development and deployment, the AIRTB system can sometimes harm the interest of its participants (e.g., depleting the advertisers' budget with various kinds of fraud). As such, building trustworthy AIRTB auctioning systems has emerged as an important direction of research in this field in recent years. Due to the highly interdisciplinary nature of this field and a lack of a comprehensive survey, it is a challenge for researchers to enter this field and contribute towards building trustworthy AIRTB technologies. This paper bridges this important gap in trustworthy AIRTB literature. We start by analysing the key concerns of various AIRTB stakeholders and identify three main dimensions of trust building in AIRTB, namely security, robustness and fairness. For each of these dimensions, we propose a unique taxonomy of the state of the art, trace the root causes of possible breakdown of trust, and discuss the necessity of the given dimension. This is followed by a comprehensive review of existing strategies for fulfilling the requirements of each trust dimension. In addition, we discuss the promising future directions of research essential towards building trustworthy AIRTB systems to benefit the field of online advertising.
- Asia > Singapore (0.04)
- North America > United States > Minnesota > Hennepin County > Minneapolis (0.04)
- Research Report (1.00)
- Overview (1.00)
- Marketing (1.00)
- Information Technology > Services (1.00)
- Information Technology > Security & Privacy (1.00)